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Introduction
Optimizely ODP has power to change how business engage with their customers by unifying customer data from various sources to provide a 360 degree view and enabling real time personalization there by empowering business teams.
In this blog, I am re-imagining few use cases from a B2B portal of a large Renewable energy company to understand the potential of ODP and the immense value it would provide to businesses.
Background
The client in this case is a large renewable energy company and their product catalog ranges from Complex spare parts for the turbines to Service packages. They want to empower sales and support team to be more proactive to increase sales with actionable insights on the customer.
Use cases reimagined with ODP
- Unified Customer profile
- Sales reps need a complete view of the each customer (both online and offline) in order to elevate the interactions and in turn improve conversion rate
- Lead Notification
- Customer shows high interest but does not convert
- Scheduled outreach
- Automate customer out reach based on life cycle events such a service eligibility, product renewals
- Personalized e-commerce content
- Relevant product recommendations and offers based on past behavior and purchases
- Real time decisioning
- Customers need real time product availability or pricing from external systems to make informed decisions
- Offline Experience
- Support needs should be able to view recent customer interactions to provide effective assistance
Conclusion
ODP empowers businesses to become context aware, focused, timely and relevant there by helping them engage with their users with greater intelligence across every interaction.
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